Work on your Local SEO with fellow dentist, Dr. David Wank.
Local SEO (Google My Business + Citation Building) is the key to ranking well and appearing in Local Search results and appearing in CHATGPT.
Your Google My Business listing (now Google Business Profile) is one of the most important – if not the most important factor – when it comes to showing up in local searc
Recall that “Local Search” or “Local SEO” is aimed at optimizing and building content around your Google My Business listing, whereas “Traditional” SEO is about getting your web pages ranked in Google’s organic search listings. If you’d like a refresher about “Local SEO” vs. ” Traditional SEO” we have a detailed blog post that reviews the two approaches.
And if you don’t have a Google Business Profile listing yet, stop what you are doing and set one up right now. Here’s how to set it up.
Local SEO Services
The first step in our Google My Business approach is the longest phase. We analyze your website from a local SEO perspective and produce the following deliverables:
Google Business Profile: Profile Audit and Optimization
A manual summary report with our analysis of the above data and any recommendations we think you should implement to improve your local presence (often these improvements help your overall presence as well, and not just your local presence).
A manual Google My Business Competitor report where we examine your local competitors and their local listings, and look for spam in your competitors listings.
A manual Google My Business Audit report where we look at your current Google My Business listing and make recommendations about what if anything should be updated based on your competitor’s GMB pages. We also review your listing to make sure that your NAP (Name, Address, Phone Number) and hours are consistent across your website and your Google My Business profile. We make sure that your website and contact links are correct so that people who visit your profile can find you, and we UTM tracking to them so you can see how much traffic you are getting from your GMB listing.
A Local SEO report which provides us with a baseline about your website’s local performance along with technical recommendations
Google Business Profile: Profile Posting
Highlighting your content to keep your Google My Business profile active with posts. Those of you who’ve used Google My Business posting features before know that Google will often send you a reminder that your most recent GMB post “expires in 7 days” – and suggests that you post again. While Google hasn’t explicitly stated that businesses that post frequently on GMB will have better visibility than their competitors, anecdotal evidence suggests that in some instances, this may be the case.
Thus, as part of GMB process we take snippets of existing content from your website about subjects you wish to promote, and we publish monthly on your Google My Business thread.
Local SEO: Citation Building
One of the key ranking factors for local SEO is the number and accuracy of your local citations. We build the most important citations for you via aggregators and 100 local business directories.
Price: $1500/year
Local SEO: Citation Aggregator Submission Renewal
Make sure that the major citation aggregators keep the correct name, address, and phone number information for your practice as accurate as possible. Includes the GPS Network (TomTom, Waze, Here, Uber, Navmii).
Our top GMB clients are seeing an average 17% increase in phone calls per month:
If you have questions about Google My Business or about our Google My Business/Local SEO service offering, please get in touch with us or send us a contact request and we’ll get back to you ASAP.